2022 Most Trusted Brand Award Perfect Fit- Mr. Idorenyen Enang

Mr. Idorenyen Enang Chief Security Officer of Corporate Shepherds Limited and president of the National Institute Of Marketing Of Nigeria (NIMN) was the guest speaker of this year's Most Trusted Brand Award.

The award took place at Neca House, Alausa Ikeja, Nigeria.

Mr. Idorenyen Enang was the perfect fit for the motto of MTB which is all about consumers, brands, and trust.

MTB awards are celebrated both by consumers and brands for it is operated as a voice for the consumers and a bridge for the brands. As part of the activities for this year’s award, Mr. Idorenyen Enang gave a lecture On the theme: “Building Trusted Brands In Trust Deficit Society”.

He is a leader, a brand builder, an experienced marketer, and a life coach, he has shown an example of outstanding professionalism in the course of his career.

During his interview with the press, he mentioned the relationship between a brand and a consumer. 

According to him, regardless of the product needed the number one reason brands are embraced by consumers is because of the value they bring to the table, and the values are a variety of the interaction that has come through.

He explained that, the values depend on the impressions that take place. The first contact will create an impression that will induce a physical consequence, and the second, third or continuous contact creates an emotional impression.    

“For instance, you buy toothpaste or gum for the first time, and after the second to third purchase, an emotional bond is created which brings about trust.”

He mentioned that trust is a process in which brands are involved.

Mr. Idorenyen Enang delivered an impactful speech, and he is indeed the perfect fit of this year's award.